While every diva from Mariah to J. Lo and Britney to Taylor have taken to playing multiple roles in their music videos, there’s something to be said for those who went a step further. So, today we’re hopping into the way-back machine and setting course for the early-to-mid 1990s, when divas didn’t just populate their videos in multiple roles, they populated them with multiple versions – of themselves.
So Many Multiples
Paula Abdul – Will You Marry Me? (1992)
When Terminator 2: Judgement Day heralded in a new era for realistic visual effects in film, music videos were quick to jump on the bandwagon. One early adopter of the new technologies that became available was Paula Abdul. Already a veteran of dancing with an “added-in-post-production” partner (MC Skat Kat in her Grammy-award winning video for “Opposites Attract”), Abdul took that experience, personalized it, then multiplied it by five, resulting in the video for “Will You Marry Me?”, where Paula has what is probably her most ideal set of back-up dancers – a bunch of other Paulas! (a peck of Paulas? A gaggle of Paulas? hmm…)
Kylie Minogue – Did It Again (1997)
Even though it came out just a few years after “Will You Marry Me?”, Kylie Minogue’s video for “Did It Again” looked light years ahead in terms of realistic visual effects. Taking a gentle jab at her own persona(s), the vid showcases a quartet of genre-spanning Kylies as they take part in a mug shot session that goes splendidly off the rails.
Lots n’ Lots of Lookalikes
Annie Lennox – Little Bird (1992)
Sometimes you don’t need special effects, sometimes you just need a creative solution to a problem. After the release of her debut solo album Diva, Lennox became pregnant. So, by the time she was ready to release the third single from that set, “Little Bird”, she was very much not down for the rigours of a full-on video shoot. Solution? A video concept that places Lennox up on a nightclub stage where she presides over the evening’s actual entertainment – all of whom happen to be Annie Lennox impersonators, each depicting one of her iconic video looks from across her Eurythmics and solo career.
Gloria Estefan – Everlasting Love (1995)
Well, if it was good enough for Annie Lennox…
Already pregnant in the video for “Turn The Beat Around, the lead single off of her Hold Me, Thrill Me, Kiss Me covers album, Estefan was probably couch-bound and waiting for her water to break when it came time to make a video for her (U.S.) follow-up single “Everlasting Love”. Taking a tip from Lennox, Estefan avoided an exhausting video shoot by enlisting a number of impersonators in her stead. The resulting video becomes a fun, frenzied, female-impersonator free-for-all as Gloria after era-specific Gloria strive to steal the spotlight from one another (as well as from other assorted drag divas). Unlike Lennox in “Little Bird”, the one true Gloria makes nary a cameo, appearing only in clips from her former videos whose looks are being replicated in this one.
Bonus: 3 x 3
Destiny’s Child – Lose My Breath
And here to show that it wasn’t just a 90s thing, Kelly, Michelle & Beyonce go head to head to head with rival versions of themselves as “Street DC” dance battles “Sleek DC” before both end up falling in line when “Diva DC” arrives on the scene.